Are High-Quality Paints Really Worth the Investment
Not All Paints Are Created Equal
As tongue and cheek as it may sound, it’s more accurate than you may think when comparing one paint brand to another. Sure, the colors vary and one brand may carry that butter cream you’ve dreamed of seeing on your living room walls. But the differences have far reaching consequences that extend beyond your color palette.
Consumers are inundated with glossy ads and commercials from paint companies claiming to carry the most superior paint products. How do we rifle our way through the glitz to understand what information matters and whether we should pay for a higher-quality paint? Is it all just a gimmick? Gimmicky yes, but there is absolute truth behind the glam.
Five distinct factors are keys to determining quality in both interior and exterior paint:
1. Pigment – Titanium dioxide is the primary pigment used in high-quality paints. Known as “titanium white” due to its opacity and brilliant whiteness, this is the most expensive pigment. A high percentage of titanium dioxide is found in high-quality paints because of its superior coverage. Lesser quality paints will contain other pigments that are less opaque and less pure, therefore requiring more coats, more paint and more time!
2. Resins – Also known as binders, resins are the ingredients that bind the paint to its surface to protect it from the elements. According to experts, when buying latex paint, look for 100 percent acrylic or vinyl acrylic on the label. Always go for the higher percentage of acrylic. If you don’t see it on the front, look for “acrylic polymer” in the ingredients. If in doubt, check with your local paint specialist or your residential painting contractor
3. Solids – Higher-quality paints will contain more solids than cheaper paints, meaning they contain more pigments and resins and less water. In fact, a less-expensive paint can contain 15 percent fewer solids than a higher-priced paint. Better paint means durability, better coverage and easier cleanup.
4. Additives – Additives are present in all latex paints, but the more you pay, the better protection you get. Added benefits may include thickeners to provide a smoother, even stroke; modifiers to reduce splattering; mildewcides to prevent and/or limit the growth of mildew; additives to protect paint even if it freezes once or twice.
5. Low-VOC – Last but certainly not least is to look for paint that provides the best finish while also leaving behind a healthy environment. Low or no VOC paints are available in the high-quality market, so discuss your options with your paint pro. There is also plenty of research available online to determine for yourself what is best for you and your family.
Bottom line? The paint on your walls affects not only how your feel in your home, it affects your actual bottom line! Your house is special, so paint it that way.